OUR STORY

How It All Began

Ten years ago, before I became a mother, I opened a small boutique in Dublin.
Every piece I selected, every fabric I touched, every customer who walked through the door — it was driven by care, curiosity, and the quiet hope of building something lasting.

Five years later, everything changed when I held my daughter, Clara, for the first time.
Small, fragile, and full of promise.
In that moment, my world shifted in ways I could never have prepared for.

Motherhood changed me.
It softened me, challenged me, and asked more of me than I ever expected.
There were long nights and uncertain days, moments when balancing everything felt overwhelming.

But Clara brought something new into my life — a sense of clarity and purpose I had forgotten.

One quiet afternoon, while she was playing with leftover fabrics in the studio, she looked up and said:

“Mum, you make beautiful things.”

In that simple moment, I realised the boutique was no longer just a business.
It was becoming something deeper.
A continuation.
A story shaped by love, resilience and the courage to begin again.

That is how Aveline Dublin was truly born —
from motherhood, perseverance, and the kind of love that quietly rebuilds everything it touches.

Our Philosophy

Aveline Dublin is more than a boutique.
It is a tribute to women who carry strength with grace —
the builders, the carers, the dreamers, the mothers and the daughters.

Every collection is inspired by real life.
The soft moments.
The difficult ones.
And everything in between.

Because beauty is not only what we wear.
It is what we live through.

A 10-Year Celebration

Today marks five years of Clara’s life —
five years of growth, laughter and perspective.

It also marks ten years of Aveline Dublin.
A decade shaped by care, resilience and community.

Our 10-Year Anniversary Sale is not simply a promotion.
It is a moment of gratitude.
A quiet celebration.
And a reminder that this brand was built on love — not trends.

I may have started this boutique.
But Clara gave it its meaning.

And together, we are only just beginning.